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March 7, 2022

The Hill: Pence group launches early $10M ad buy

An outside group headed by former Vice President Mike Pence will spend $10 million on new advertisements tying potentially vulnerable House Democrats to the Biden administration.

The advertisements, airing in 11 states, urge incumbent Democrats to support American energy production rather than relying on Russian oil.

“Before Russian bombs began to rain on Ukraine, before hundreds of innocent Ukrainians lost their lives, a horrific decision had already been made,” a narrator intones. “Joe Biden caved to the radical environmentalists and stopped America’s Keystone Pipeline and dramatically increased Americans’ dependence on Russian oil, endangering America’s security and helping Russia fund their invasion.”

Read the entire article on the Hill here.

Dallas Morning News: Pence’s $10M ad blitz on energy and Russia builds profile, targets Dallas’ Allred and 15 other Dems

WASHINGTON — Former Vice President Mike Pence unleashed a $10 million ad blitz Monday aimed at building his political brand ahead of 2024, targeting Dallas Rep. Colin Allred and 15 other Democrats with demands to expand U.S. energy production to counter Russia’s invasion of Ukraine.

The ad buy isn’t likely to cost Texas Democrats a congressional seat.

But it does mean exposure for Pence in Dallas, Houston and San Antonio – the biggest markets in the biggest Republican state – as he continues to separate himself from former President Donald Trump and lays the groundwork for a presidential run.

The ad, titled “Horrific Decision,” calls for expanding U.S. oil and gas production and accuses President Joe Biden of empowering Russian strongman Vladimir Putin.

“Before Russian bombs began to rain in Ukraine, before hundreds of innocent Ukrainians lost their lives,” the narrator intones, “a horrific decision had already been made. Joe Biden caved to the radical environmentalists and stopped America’s Keystone pipeline, and dramatically increased Americans’ dependence on Russian oil, endangering America’s security and helping Russia fund their invasion.”

Read the full article on the Dallas Morning News here.

Axios: First look: Pence ramps up political moves

Former Vice President Mike Pence’s advocacy group plans to spend $10 million on TV ads targeting vulnerable House Democrats on energy policy and Ukraine, Axios has learned.

Why it matters: Pence contrasted himself against Trump last week, slamming the GOP’s “apologists” for Putin. Now he’s using the Russian invasion to trash Democrats.

Between the lines: The new ad buy from his group, Advancing American Freedom, shows Pence is working to shore up a political brand independent of the former President Trump.

Pence has been raising his profile — delicately but more directly drawing contrasts with Trump. Now, he’s spending serious coin.
The $10 million buy is the most expensive move by a 2024 GOP contender not named Donald Trump.

What’s happening: The ads begin airing Monday. They’re targeting 16 House Democrats in competitive re-election fights this year. Pence’s name, voice and image don’t appear in the spot previewed by Axios.

The narrator declares: “Joe Biden caved to the radical environmentalists and stopped America’s Keystone Pipeline and dramatically increased Americans’ dependence on Russian oil, endangering America’s security and helping Russia fund their invasion.”
Viewers are urged to call their member of Congress and “tell [the Democratic incumbent] to support America’s security instead of Russia’s terror.”

Between the lines: The ad is a twofer, hitting a pair of issues — Ukraine and energy prices — currently dominating headlines.

It’s also a space where Pence sees room to differentiate himself from fringier elements in his own party.

In remarks at an RNC donor retreat on Friday, he knocked Republican “apologists for Putin,” CNN reported.

That came after a February speech to the Federalist Society in which Pence took on Trump directly, saying the former president “is wrong” to say Pence had the power to overturn the results of the 2020 election.

What’s next: The expenditure for the ad campaign could grow as events in Ukraine develop, a source familiar with the group’s plans tells Axios.

Read the entire article here.

Breitbart: Mike Pence Launches $10 Million Ad Campaign Against 16 Democrats

Former Vice President Mike Pence will launch his first major ad campaign blitz since leaving office by targeting 16 Democrats.

Launched by Pence’s organization Advancing American Freedom, the $10 million ad campaign will advocate an America returning to energy independence, a timely topic following the surge in gas prices amid inflation and Russia’s invasion of Ukraine.

Read the full article on Breitbart here.

Fox News: Pence group launches $10M ad buy pushing American energy production amid Russia’s invasion of Ukraine

Former Vice President Mike Pence’s policy and advocacy organization launched a $10 million ad campaign Monday, targeting multiple congressional Democrats and pushing for American energy independence amid Russia’s invasion of Ukraine.

Pence’s organization, Advancing American Freedom, a 501(c) (4) dedicated to advocating for “Conservative values and policy proposals,” launched its first ad buy with an ad titled “Horrific Decision.” The ad is set to run in a number of media markets in states across the nation.

Read the full article on Fox News.

Advancing American Freedom Launches $10 Million Ad Campaign Urging a Return to American Energy Independence

Advancing American Freedom founder Mike Pence today announced the organization’s first ad campaign, a $10 million ad buy focusing on congressional Democrats in multiple states. The campaign urges sixteen Democrats in Congress to support energy policies that restore American energy independence and support American national security instead of funding Russia’s invasion on Ukraine.

“In order to set the United States back on a path of energy independence, we need Congress to stand up to Putin and stand up for American Energy,” said Advancing American Freedom founder Mike Pence. “It’s time for President Biden to demonstrate American strength by restarting the Keystone Pipeline, restoring oil and natural gas leases, and issuing sanctions and imposing embargoes on all oil and gas exports from Russia.”

The ad campaign comes as the Biden administration refuses to issue sanctions and impose embargoes on Russian oil and gas.

The ad will target the following congressional Democrats:

  • Rep. Colin Allred (TX-32);
  • Rep. Cindy Axne (IA-03);
  • Rep. Jared Golden (ME-02);
  • Rep. Henry Cuellar (TX-28);
  • Rep. Kurt Schrader (OR-05);
  • Rep. Lizzie Fletcher (TX-07);
  • Rep. Vicente Gonzalez (TX-15);
  • Rep. Chrissy Houlahan (PA-06);
  • Rep. Susan Wild (PA-07);
  • Rep. Josh Gottheimer (NJ-05);
  • Rep. Matt Cartwright (PA-08);
  • Rep. Marcy Kaptur (OH-09);
  • Rep. Tom O’Halleran (AZ-02);
  • Rep. Elaine Luria (VA-02);
  • Rep. Sharice Davids (KS-03); and
  • Rep. Teresa Leger Fernandez (NM-03).

To view the ad, “Horrific Decision,” click HERE.

TRANSCRIPT:

Narrator:

Before Russian bombs began to rain on Ukraine.

Before hundreds of innocent Ukrainians lost their lives.

A horrific decision had already been made.

Joe Biden caved to the radical environmentalists and stopped America’s Keystone Pipeline and dramatically increased Americans’ dependence on Russian oil, endangering America’s security and helping Russia fund their invasion.

Call [MEMBER OF CONGRESS] and tell [HER/HIM] to support America’s security instead of Russia’s terror.

New Ad: Horrific Decisions